Tesla and SolarCity: Straddling the modular/integrated divide

Tesla and SolarCity: Straddling the modular/integrated divide

  • Henry Ford asked, “What would enable everyone to have a car”. The result was  not a better car but a better production system.
  • Steve Jobs asked, “What would enable everyone to have a computer”. The result was not a faster computer, but a more approachable computer.
  • Akio Morita asked, “What would enable young people to have their own music”. The result was not a better audio quality but a smaller audio player.
  • Kiichiro Toyoda asked, “How can a car be built without faults”. The result was not a bigger factory but many smaller ones.
  • Jeff Bezos asked, “What would cause people to do their shopping online”. The result was not a lot of unique sites but one infinite one coupled to a logistics and computing service.
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