How do we spot ideas in the early stages?

Hunting What’s Next in High Tech

  • Spotting these ideas has an element of serendipity and luck to it
  • It’s one part looking in the right places and cultivating the right sources, and one part noticing anomalies and acting quickly
  • Anything from subscribing to newsletters and discovering good blogs in that space, to attending meetups and conferences
  • “Early adopters” – people who are more likely to find and use new technology
  • College campuses make great testbeds for not only spotting but trying out new
  • Trends often start with young people in cities, rather than in sprawling suburban neighborhoods – because these early adopters are extroverted, have lot of social ties and hence the ideas spread faster through the group
  • Compare leading versus lagging indicators, because a big mismatch between the two is often a sign of rapid growth
  • How does one tell a trend  —  something that continues to spread  — from a fad  —  something that flares briefly and dies?
  • Ridesharing apps were an important trend, but they were only enabled more broadly and recently by the larger trend of smartphones everywhere
  • Another path is by latching on to a different fast-growing community
  • “Coolhunting” can be a surprisingly good way to catch these monumental shifts, compared to traditional market research or deductive reasoning from experts

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s