Google Maps, iPhone, WWW, Google Now, Uber, etc. – These things are unicorns not because of their valuation, but because they are the kinds of apps that make us say WTF?!
Characteristics of Unicorns:
Seems unbelievable at first
Changes the way the world works
Create value, not just financial value, but real world value for society
“Successful innovators don’t ask customers and clients to do something different; they ask them to become someone different” – Michael Schrage
Successful innovators ask users to embrace — or at least tolerate — new values, new skills, new behaviors, new vocabulary, new ideas, new expectations, and new aspirations. They transform their customers.
Everything is amazing, and all we can do is complain! The AIs are going to take our jobs! No. They are going to transform us and our society.
Off in the distance they appear to be unicorns, but up close, they are just very clever computer programs suffused with masses of data and connected to real-time sensors