The real-world cost of fake viewers

http://www.ft.com/cms/s/0/7a5d4b84-62af-11e5-9846-de406ccb37f2.html#axzz3mwJZ2fwH

  • anyone with even a little knowledge of coding can easily dupe the YouTube counter
  • incentive to cheat lies with those who make money from the revenue-sharing models, who are mostly the creators of videos posted on the site
  • range of products on offer in the digital fraud economy is extensive, from fake Twitter followers and fake Facebook likes to fake reviews and even endorsements
  • Hot media is supposedly immersive but also the sort that a subject can easily break away from since active participation is not required — radio or lectures, say. Cool media, such as television, are highly stimulating but require more participation from users, which then renders them detached and more likely to take things as given
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